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 What is lead generation? Why should I outsource my online media buying? How should I choose my online media buyer? How do I measure my campaign's success? What is lead generation? Lead Generation is the process of acquiring qualified sales leads for your business. An experienced media buyer can advise you on how to accomplish lead generation through targeted media placements. NetHawk specializes in a balanced, integrated approach to media selection that methodically mines the available media for your technology audience to produce quality leads. Our integrated media plans use B2B programs from leading technology publishers, Web based portals and direct marketing lists, including email, that are permission based and focused on your target buyers. |
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Why should I outsource my online media buying? When you engage an online media buyer, you take advantage of your interactive media buyer's experience and established relationships. NetHawk's media buyers are thoroughly knowledgeable of online technology space and can provide valuable and objective insight into your media options. We work on a daily basis with leading technology publishers such as Ziff Davis, CMP, IDG, SYSCON, and Tech Target, as well as smaller niche publications, and have already learned through experience what works and - just as importantly - what doesn't. NetHawk will act as your trusted partner, gate keeper and we will manage your media campaign and save you bandwidth. |
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How should I choose my online media buyer? The right Media buyers are selected when references are validated. To insure your media planner has the experience you want demand a minimum three references in areas you wish to target. You will be able to build a trusting relationship with experienced media planners who are dedicated to planning and executing professional programs. Most importantly, your media buyer should thoroughly understand your competitive space and your target audience. At NetHawk, we have worked exclusively with technology companies in the online space for the past eight years. All of our clients are references. |
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How do I measure my campaign's success? Each client at NetHawk measures success in different ways. Our goal is to help our clients realize their specific goals and provide resources to dovetail each company's model for success. Lead generation efforts are defined based on the criteria for each campaign. At the end of your campaign with us, your media buyer will analyze your results against your initial objectives and make recommendations for the future. Our goal is to find the best long term and short term solutions for each client. |
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