NETHAWK Media Buying for Technology Leaders
Case Study
The Need:
A startup performance testing company came to us to help boost online attendance to their monthly webcasts.

The Strategy:
We carefully examined the following items:
  • Their existing offers
  • The media used to reach their audience
  • The decision-making process used to purchase their products
We wanted to understand mission critical issues that would separate this client from their competition. After a quick study we were able to identify the appropriate online and offline media universe that met the client target audience and that matched other results for decision makers and also provided quick turnaround for time-sensitive online seminar deadlines.

Our approach is to manage all Business-to-Business media for the technology sector and provide a test that would give us the data we wanted to generate a consistent flow of traffic to the clientˇ¦s webcasts and quality sales leads to their hungry sales force.

The Results:
The tests were successful, and the client has been using NetHawk to manage all their media planning and buying and to generate a consistent flow of quality sales leads each month.

The Future:
The client continues to return to NetHawk for the latest media research, logistical planning and management to support their serious efforts for long term success in finding technology buyers.



Case Study One:
Lead Generation for a Leading Software Company


 
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To find out how NetHawk can help you decrease your cost per lead, contact info at nethawk dot net today.